Digital Marketing Manager - Amazon/Paid Social/PPC
Who are we?
Helping you have healthy hair has been our mane goal since 2007. No matter your hair type – straight, curly, fine, fragile, or coily – our range of gentle brushes will leave you with healthier-looking hair and less breakage. With tools for every stroke of your routine, from massaging to detangling and blow-drying to styling, they’re your daily dose of confidence. So, you can take on whatever tangles life throws your way.
The Role
The Digital Marketing Manager will be responsible for our paid advertising & digital marketing efforts across key social platforms and online retail channels in North America, reporting into the NA Head of Marketing. You will lead the strategic direction and development of our digital marketing, overseeing the management & implementation of PPC, paid social & display campaigns . You will collaborate closely with various departments, ensuring alignment with brand strategy and organizational goals and supports big bet activations – driving increased brand awareness, higher conversion rates and sales.
Heads up 🚨
All applications need to be submitted through our online form, as we’re unable to accept applications via direct reach-outs or email. Once we’ve reviewed your application, our team will be in touch via an official Tangle Teezer email address. 😊
In this role you’ll get to:
- Develop, execute, and optimize PPC, paid social, and display campaigns to achieve lead generation and ensure successful end-to-end execution to meet key priorities and sales targets.
- Partner with global brand team to develop locally impactful initiatives that align with global brand campaign goals and messaging.
- Collaborate with the internal sales team and oversee external agencies to execute, measure & report on digital marketing campaigns, maximizing reach & generating revenue.
- 50% role focus on Amazon, 25% on social ads, and 25% on other retailer-specific digital needs.
- Drive overarching digital marketing strategies that align with market KPIs, incorporating SEO and other channels as part of a holistic approach.
- Continuously analyze campaign performance, identifying opportunities for improvement and ensuring exceptional ROI.
- Lead the design, performance, and continuous improvement of all digital marketing assets and content.
- Own digital marketing calendar and monthly trade marketing updates to share with key stakeholders.
Must-Have Experience 🚨
What we are looking for in you:
- 3-5+ years of experience in digital marketing within experience in beauty, haircare, and lifestyle.
- Experience working with retail partners like Ulta, Target, Sephora, and Amazon.
- Exceptional multi-tasking and prioritization skills required.
- Strong analytical skills with the ability to turn data and insights into actionable plans.
- Proven expertise in Amazon Ads.
- Expertise in digital marketing strategy development, with a track record of driving traffic and long term revenue growth.
- Proficiency in Excel and PowerPoint required.
- Strategic thinker with hands-on expertise in digital campaign management, optimization & reporting.
- Experience owning & leading paid social marketing, CRM & D2C.
- A proactive, self-motivated and collaborative team player with the ability to work cross-functionally.
What it means to be part of Tangle Teezer:
At Tangle Teezer, being part of our PAC means being Proud, Authentic, and Championing each other every day.
- Proud: We are passionately proud to do things differently, so we perform brilliantly-just like our hair tools.
- Authentic: We welcome everyone as they are, we bring our true selves to work and show up as who we want to be.
- Champion: We are champions of one another, our brand, and our environment.
Join us and embrace these values to help create, innovate, and deliver products that people love—together. To see more about our culture and what makes us unique, click here.
The good Stuff:
For all your hard work and dedication, we have fantastic rewards for you –
- 🕒 Flexible working hours with core hours from 10am to 4pm
- 🏢 Working 2 days in the office and 3 days from home
- 💸 Salary of $105K - $110K
- 🎯 Performance-related bonus of 10% based on annual salary
- 🌴 25 days of PTO, with the option to buy or sell PTO
- 🧘♀️ 2 wellbeing days per year
- ❤️ 2 volunteering days per year
- 🌍 10 days working from any location of your choice
- 🎉 Flexible public holidays—choose the standard public holidays or swap them for dates that are more meaningful to you
- 👶 Enhanced family policies
- 🌸 Supportive Period & Menopause Policies
- 💼 401(k) scheme
- 🏥 Guardian for Dental insurance, Vision insurance, and Life Insurance.
- 💊 United Healthcare medical insurance
- 🥐 Office perks incl. free breakfasts, snacks, and Happy Hour.
- 🎉 Meeting-free Fridays with an early 4:00 pm finish to kickstart your weekend!
If you require a reasonable accommodation to participate in our hiring process, please let us know at any stage. Ready to join our team? Visit careers.tangleteezer.com to submit your application.
- Department
- Marketing US
- Locations
- New York Office
- Remote status
- Hybrid
- Yearly salary
- $105,000 - $110,000
- Employment type
- Full-time
- Reporting to
- Head of Marketing
- Job Level
- Manager
- Address
- 860 Broadway, 6th floor, 10003, New York
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